Damage Control…A Reality in PR

The adult industry has been part of some pretty awful press for the last year or so for everything from cyber bullying to drugs and beyond. Many times, when someone has bad press, they turn to a publicist or PR firm for help. Sometimes it can help, and other times not so much so.

We had a client who had a bad reputation for being difficult on set (and that’s putting it mildly). We told her to treat everyone on set with respect, no matter what their job was. Then, we suggested a name change and worked with her to come up with a new name. Everything was going well until she went back to her old ways and yelled at the director and his assistant. Then, her agency dropped her, word got around she was back to her old tricks, and then she couldn’t afford PR. She ended up leaving the industry. The lesson here is that if you want to fix your reputation is that you have to want to change and continue with the new behavior.

What about someone who has committed some horrible crimes? The crimes will be always tried in a court of public opinion–everyone has their thoughts. After they go before a court, that’s when everything changes. Based on that verdict, that’s when you will look at damage control. Even if that person is NOT found guilty, it will be hard to change public opinion. Going away for awhile or reinventing themselves might work, but it also might not. It’s all case by case.

We’ve become experts in damage control over the years. If you’ve had some bad press or image issues, we might be able to help. Hit us up at info@therubpr.com.

What Talent Agencies Do You Recommend?

 

 

 

 

 

We get this question a lot. There are a lot of talent agencies out there in the adult realm, so it’s not an easy choice.

Based on the happiness of current and past clients, along with our relationship with agencies, there are two we recommend: OC Modeling and ATMLA. Why? There are many reasons., but here are a few:

  • Both agencies treat their talent on their rosters fairly and with dignity.
  • They run their businesses with integrity and do the right thing whenever possible.
  • Both Sandra McCarthy and Mark Schechter are people we respect very highly and are respected as a whole by the industry.
  • They both do their best to get their talent working, and as much as possible.
  • Both agencies have many award-winners on their current rosters.

If you’re looking for an adult agency, you should contact one or both. They’re both selective and not everyone gets in the door. But that’s true of many agencies, since so many people are trying to get into adult. If you’re looking to get into adult, a good place to start is with the right agent. Once you’re working, then you hire a publicist, and that’s where we come in.

Help Our Clients Get Nommed for Inked Awards

You’re a fan and you want your fave inked performers to get nominated and hopefully win some 2018 Inked Awards. We’ve made it easy for you to get out clients nommed–go to https://inkedawards.net/nominations/ and #rockthevote every day through June 28th for our clients Savana Styles, Larkin Love, Kimmie KaBoom, Johnny Goodluck, Della Dane, Brooklyn Chase, Brenna Sparks, and Anna Claire Clouds in these catagories:

We’re Offering a New Service to Clients

Our owner Erika Icon is an accomplished photographer with an art degree. Going forward, clients who are currently with us or join our roster will get free photo services for events. If you have a birthday party or event (which we will more than likely plan/organize for you also), we will photograph it for free and send you all the photos, as well as send them to AVN and other adult sites to post. This is included in our fee and another service we offer at no charge. We also take photos of our clients at all the major awards shows and events. Here are a few photos we’ve taken over the past year.

What Happens When You Stop PR

Sometimes, people want to take a break from the publicity machine, other leave the industry, and some run out of funds. PR (aka public relations) is something you should budget is for, because it can make or break your career–you want it for longer than just a few months. With hundreds of girls entering adult each month, you need to stand out and we have been very successful in helping new, established and/or performers that just haven’t gotten the attention that they deserve.

So what happens when you stop PR? Your name isn’t constantly out there anymore. People forget about you when you just disappear. Your work could slow down…a lot. You don’t get nominations and/or wins come awards season. Your career isn’t at the level you’d like it to be. And, more than likely you will be out of the industry sooner than you had planned. We’ve seen this happen a lot in the over eight years we’ve been in business.

PR should be like your water or electric bill–a necessity. It’s money better spent than on an expensive purse or shoes. If you want to do well, you need to have a PR team behind you, but make sure it’s the right team. Even if you had PR in the past with a different firm and were unhappy, we can change your mind about how PR works. If you’re brand new or even established and want to take your career to the next level, you need PR. There are so many other reasons besides the ones we’ve listed. Hit us up at info@therubpr.com for details.

When Photoshopping Gets Out of Control

With the rise of 4K and HD being used, it seems that photoshopping has gotten out of control. Sure, studios make the covers look great and know when to say when, but the real issue is with the performers who show up on set looking nothing like their agency photos. In the past, studios would have sent you home. But, time is money, and they just won’t hire you again. This is why many talent agenices demand non-photoshopped photos for their sites.

Of course, everyone does some sort of photoshopping or editing of their photos, especially for social media posts. But, how far is too far? When you’re literally shaving your nose in half would be an extreme example. Making your stomach completely flat when it’s not, covering it up with cinchers, and/or literally making yourself look one-third of your size are other examples.

When your fans go to meet you at trade shows and you look nothing like your photos, this is another issue. No one wants to be deceived, especially when you’re selling merchandise that really doesn’t look like you. We suggest you learn to love your body and embrace it. If you want to opt for plastic surgery and it makes you feel better, go for it. Even heading to the gym to do sit-ups and squats to make your tummy or backside look better is great. But, don’t be deceptive by photoshopping images of yourself so much that they don’t even look like you is something completely different.

Think before you use that Photoshop app or program. The competition may be fierce but looking nothing like your pics will decrease your chances of consistently working and disappoint your fans. Long and fruitful careers are based on your work and the love and support of your fans.

Don’t Let Anyone Tell You That You Don’t Need PR

I was recently speaking with someone in the industry who told me a female performer is going around telling people they don’t need PR. I thought to myself this can’t be good. So out of that comes a new blog about why PR is crucial for your career, if you’re serious about it.

There are Hundreds of Girls Entering the Industry Each Month

Yes you read correctly. Without a good agent and PR, there’s no way you will stand out. Of course, there are exceptions, but it’s rare. Interviews, press releases, and all the other services we and other reputable PR agencies provide are important to keep your name out there and get you working. We have had several clients who have experienced a bump in the amount of work they get from having PR. And, with companies it’s definitely a requirement, especially if they are new and want to get the word out there about themselves.

You Need to Pick the Right Publicist

There are some publicists who don’t do much and/or don’t have their clients’ best interests. If someone starts off with the wrong publicist, it can sour them on PR. Make sure you choose correctly. Check their track record, speak to current and past clients, and always go with your gut. If you don’t see results in two or three months, it might be time to get a new PR firm.

Make Sure Your Expectations Are Realistic

Many girls and guys think because they have a publicist, they will definitely get mainstream coverage. It’s never a definite. We have gotten our clients TONS of mainstream coverage and even got them cast in mainstream movies and TV. But the world still isn’t very fond of our industry, so we do our best with this. Also remember you’re not the only client of any PR firm and even if you get specialized attention, they need to service their other clients, also.

You Have to Want to Engage & Work with Your Publicist

Most publicists want you to approve press releases before they go out. And you will need to respond when they reach out to schedule interviews. You will need to RT their Tweets and even come up with your own Tweets. It needs to be a team effort with you and your publicist.

Make Sure You Can Afford It

If you only have PR for a short time, you won’t get the full benefit. Plan to have it for the duration of your career, because once it stops, you won’t see your name out there, unless you sign a contract with a studio that has PR. And, choose a publicist that’s within your budget–the most expensive isn’t always the best. We offer affordable rates and deliver results.

Step Up & Make Your Own Choices

Be careful who you’re seeking advice from as to whether or not you need PR or anything serious about your career or brand. If someone is jealous of you or has an ulterior motive, they’re not someone that you should seek advice from. Your agent, industry veterans or people along these lines are the best people to talk to.

Why Porn Stars Need to Run Their Own Social Media

There seems to be trend of porn stars not running their own social media accounts (Twitter, IG, Facebook, etc.) and giving social media specialists, publicists, assistants, managers, and other random people the power to run it for them. Your brand and image are the most important things you haveyou need to control how you are portrayed.

Here are some reasons why you need to run your own accounts:

  • The person running your account(s) might not have your best interest as their motivator. They may have some sort of other agenda, like making money off you or they might use your social media to promote another person and/or product.
  • They could be Tweeting negative things or fighting with other people on Twitter or doing other things to ruin your reputation.
  • Your fans need to know they’re really interacting with you–if they think it’s someone else, you could lose fans and ruin their perception of you. And, if you’re not interacting with your fans, you need to start.

You can put most social media apps on your phone and take a few minutes here and there each day to run your accounts. You can also use different scheduling apps to maximize your time and still get the word about your upcoming and current projects. We are social media experts–we won’t run your accounts for you. Repeat…we do NOT run social media for performers. We can show you how to use them more effectively and we will also  be watching your social media to make sure you’re always putting out the right image. It’s just some of the services we offer all of our clients. If you’re looking to up your game and take us on for PR, email us at info@therubpr.com.

Despite What You’ve Heard…

We offer some of the best rates in adult. Although we’ve been in business for over eight years, we have never raised our rates for performers. It’s still $500 a month, which is a great deal for all that you get from us including unlimited press releases, interviews, magazine layouts, mainstream casting, toy deals and much, much more! If you’ve heard we charge performers more, that’s definitely not true. We not only have affordable rates, but we’re also professional and most importantly, we produce results. Want to know more? Hit us up at info@therubpr.com.