CANOGA PARK, Calif.URentDVDs has announced the start of its You’re the Director Sweepstakes.

The contest marks the launch of the company’s new mainstream media advertising campaign on Sirius Satellite Radio. Starting March 1 and running through March 31, consumers will be able to enter a drawing to win an all-expenses-paid trip to Porn Valley, where they will get a chance to be the director of a triple-X scene in an upcoming Defiance Films release, possibly teaming up with Defiance Directors Taylor Rain, Tory Lane, Missy Monroe, Jade Marcela, Bentley or Vincent Voss.

In addition to promoting the contest on its website, URentDVDs.com will be advertising the contest on Sirius Satellite Radio throughout the month of March.

“Having URentDVDs.com on Sirius will help us reach a primary demographic and push our brand even further mainstream,” says Jason Edwards, CECash’s director of marketing. “Not only are we running commercials throughout the month on Sirius, but we will be involved with a number of on-air interviews and in-studio raunchiness.”

URentDVDs pays $25 per signup on a 10-day free trial and up to $45 per signup for a paid subscription. URentDVDs Partners is paying 25 percent recurring for the life of the member.

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