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Sliquid Adds New Educational Retail Material For ‘Sliquid 101’

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Sliquid Adds New Educational Retail Material For ‘Sliquid 101’

Contact: Denise Kraft, Naughty Business, denise@naughtybiz.com, 206-852-1656

FOR IMMEDIATE RELEASE: — June 27, 2019 — Dallas TX — Top natural intimates manufacturer, Sliquid (www.sliquid.com) is pleased to announce the addition of educational in-store retail material to their marketing and educational campaign, ‘Sliquid 101’.

The Sliquid 101 campaign launched last September and was born out of the various questions the Sliquid customer service team receives daily. The main component of the Sliquid 101 campaign was an interactive quiz, only available online until now. Sliquid is now offering an in-store infographic available directly to retailers to help the end consumer make a more personal and informed lubricant choice. This new in-store tool is designed to help the consumer but also to assist the salesperson in navigating the needs of each customer to make an informed Sliquid purchase.

“As Sliquid’s ‘Road Warrior’ leading the product education I have found our ’Sliquid 101 Campaign’ to be of an essential added value to our growing representation of distributor and retailer partners, globally. To increase the expectation of a Sliquid product purchase that most closely aligns with the specific needs of the consumer, we offer our retailers a tangible tool (chart) designed for in-store use that more clearly defines each of our formulas across our full product line, therefore delivering a more direct-to-consumer shopping experience. The feedback from our retail partners has been incredibly optimistic from the initial presentation of the tool’s potential to its proper use in-store. Sliquid 101 presents a more concrete sense of ease in the buying process, therefore yielding a higher probability of a direct sale for our retailers.” said Michelle Marcus, VP of Sales and Merchandising.

Sliquid 101 suggests options to meet a wide range of needs and includes Sliquid products from all three collections, Sliquid Naturals, Sliquid Organics, and Sliquid Balance. Each collection and product is created with intent and purpose to accommodate a specific set of needs. The Sliquid Naturals collection of personal lubricants is designed to be simple, safe, and naturally formulated for the conscious consumer. Sliquid Organics is a line of organic lubricants; each formula takes inspiration from popular items from the Naturals line and infuses with organic aloe vera and botanical extracts. The Balance Collection is Sliquid’s professional line of Spa products. The Balance Collection features Splash Gentle Feminine Washes, Smooth Intimate Shave Creams, and SOAK Luxurious Bubble Baths.

“Following the official launch this past Fall, Sliquid customers visiting our website indicated an overwhelming appreciation for the autonomous aspect of the quiz component. They stated that it was a very useful and easy way to access key product information, providing them a better overall customer service and shopping experience. With this feedback in mind, we decided to produce the chart so that all customers were able to partake in the usefulness of this campaign. The chart even includes a QR Code that will link them directly to a product education video library”, said Erik Vasquez, Sliquid Marketing Director.

Retailers interested in receiving the new chart for their stores can call Sliquid’s office directly at (800)SLIQUID or email Michelle@sliquid.com or Erik@sliquid.com directly. Online retailers and bloggers can request their customized Sliquid 101 quiz by visiting https://sliquid.com/sliquid-101/quiz-request/.

Follow Sliquid through social media on Twitter @Sliquid, on Instagram @_Sliquid, on Facebook www.facebook.com/sliquid.

About Sliquid, LLC
Sliquid was born, first as an idea, then as a reality. The company vows to always put the safety and comfort of the consumer first, regardless of cost, and never to formulate with sugars or petrochemicals. Today, the company boasts a product line of over 100 SKUs across varying collections, all formulated vegan safe and pH body-friendly. Sliquid is formulated entirely sugar and sugar derivative free (glycerin), and with sparse amounts of only the safest ingredients, making it the cleanest, most natural lubricant on the market.

Keywords: Sliquid, Sliquid 101, Sliquid Education, Sliquid Chart, Sliquid Lube, Sliquid Naturals, Sliquid Organics, and Sliquid Balance, Lube Education, Find Lube, Lube Quiz, @Sliquid, @_Sliquid, #sliquid

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Sliquid Launches ‘Sliquid 101’ Educational and Marketing Campaign

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Sliquid Launches ‘Sliquid 101’ Educational and Marketing Campaign

Contact: Denise Kraft, Naughty Business, denise@naughtybiz.com, 206-852-1656

FOR IMMEDIATE RELEASE: — September 26, 2018 — Dallas TX — Top natural intimates manufacturer, Sliquid (www.sliquid.com) announced today their new marketing and educational campaign, ‘Sliquid 101’.

The Sliquid 101 (https://sliquid.com/sliquid-101/) campaign was born out of the various questions Sliquid’s customer service team receives on a daily basis. The questions range from, ‘What is the difference in water-based and silicone products?,’ to more complex questions, such as ‘I have multiple sensitivities, so which is which going to work best for me?’ For this reason, Sliquid has taken their product education directly to the consumer in an accessible, streamlined Quiz.

“Our marketing and sales team have put together something truly original for our customers and vendors to enjoy. It’s not all fun and games though. Sliquid 101 is real-time product education, for all consumers who are conscious of buying a product that is going to work for them and address their specific need(s). I am excited to see our brand grow, not just in product SKUs, sales, and employees, but also in ideas and concepts that come to fruition through the creative and innovative minds behind this Sliquid 101 campaign. I am very proud of the entire Sliquid team for all their hard work on this campaign,” said Dean Elliott, Sliquid CEO.

The Sliquid 101 campaign’s main component is an interactive Quiz, which is available starting today at https://sliquid.com/sliquid-101/. The quiz consists of five questions that calculate a result based on the answers provided, which will land the customer on a page containing pertinent information about the recommended Sliquid product they should use and why exactly they have been directed to that particular product.

As part of this learning experience, Sliquid has produced original videos featuring Sliquid expert Michelle Marcus, to convey the information in a more direct, clear, and personalized way. The video content offers the viewer the foundational knowledge as to what they should be using, then links them to the site to learn more about the product, as well as to purchase if they wish. Viewers can add a bottle of the product they land on directly to their cart without ever leaving the quiz.

“The Sliquid 101 campaign is the culmination of months of work put forth by a creative team that I am unbelievably proud to be part of. Together, we have crafted a comprehensive, strategic marketing initiative that deviates from the traditional photo campaigns of yesteryear and positions Sliquid a step above the rest by offering our customers a more innovative way of connecting with our brand. When it comes to marketing, companies must think outside the box and meet their customers where they are at…and that is online. Moreover, when it comes to branding, companies must be bold and direct in their mission. For Sliquid, this meant taking product education to a digital platform, and making it accessible to our end user so that their intimate product purchases are thoughtful and educated,” said Erik Vasquez, Sliquid Marketing Director.

Sliquid has also created original artwork for the campaign, which is visually reminiscent of educational learning. The chalkboard, back to school theme will be released one at a time, once a week throughout the Fall, along with information about the product. This imagery and the data will be posted on all social media platforms.

With today marking the rollout of Sliquid 101, bloggers and online retailers can now request a customized, branded quiz. The branded quiz will be generated using the requester’s logo and website color scheme. The requester will then be sent a link to embed the quiz into their own website, and the landing page with the suggested product will then link back to that website’s Sliquid product page so the customer can purchase directly through their site. Should the product they land on not be available through the site, the customer can then request to have the retailer carry the product. This is a great way for Sliquid retailers to gather information from their customer base and may be helpful in identifying deficiencies in the range of lubricants they carry.

“I am super excited about this campaign as it will provide a great opportunity for our retail partners to offer a much needed educational tool that will guide the consumer through the ‘what’ and ‘why’ of selecting an intimate lubricant. Often when it comes to selecting intimate products, for some, it becomes so overwhelming that they end up walking away without anything to address their needs. While the lubricant market continues to grow and offer a plethora of options, Sliquid is using this time to empower customers to make better-informed decisions regarding their overall sexual health and wellness.” said Michelle Marcus, VP of Sales and Merchandising

Coming later this fall, Sliquid will be printing an infographic poster that can be sent to retailers for in-store use. The poster will work in the same way that the quiz does, only in a non-digital format. This will be a great tool for brick and mortar retailers to offer the Sliquid 101 experience without needing the internet. Sliquid will also be hosting online LIVE Lessons with Michelle, via Facebook, where she will be bringing in special guests to talk about lube and answer questions. During these lessons, anyone who interacts during the broadcast will be eligible to win Sliquid swag and free product.

Online retailers and bloggers can request their customized Sliquid 101 quiz by visiting https://sliquid.com/sliquid-101/quiz-request/.

Keep up with everything Sliquid by visiting the company’s official website www.sliquid.com. Follow Sliquid through social media on Twitter @Sliquid, on Instagram @_Sliquid, on Facebook www.facebook.com/sliquid.

About Sliquid, LLC
Sliquid was born, first as an idea, then as a reality. The company vows to always put the safety and comfort of the consumer first, regardless of cost, and never to formulate with sugars or petrochemicals. Today, the company boasts a product line of over 100 SKUs across varying collections, all formulated vegan safe and pH body-friendly. Sliquid is formulated entirely sugar and sugar derivative free (glycerin), and with sparse amounts of only the safest ingredients, making it the cleanest, most natural lubricant on the market.

Keywords: Sliquid, Sliquid 101, Sliquid Education, Sliquid Lube, Lube Education, Find Lube, Lube Quiz, @Sliquid, @_Sliquid

The post Sliquid Launches ‘Sliquid 101’ Educational and Marketing Campaign appeared first on Naughty Business Releases.