In 2021 Mastercard officially released its new policies regarding adult content, officially known as AN 5156. The new Visa regulation (Visa Rule ID 0003356) is part of the Global Brand Protection Program Guide for Acquirers. It focuses on merchants who allow third-party users to upload or generate content. This includes real-time or live-streaming content produced and shared on social media sites, tube sites, cam sites, adult dating sites, and voyeur programs. When it comes to user-uploaded content, the new Visa regulation states there must be consent in writing, and it needs to include several things. First, the merchant must enter into a written agreement with the content provider, and the agreement must include that the content does not have any activity that is illegal.