I read today over at XBIZ that porn.org is up for sale through one of those fancy pants domain brokers which means they expect to fetch a pretty penny for the domain name. Although they say they “welcome all offers”, I suspect their asking at least 7 figures for it.
Yet the question is … is this domain really worth a huge investment or any kind?
It has the age on it, with an original registration of 1995. It’s only a PR3, with an Alexa rank of 327,271. At this very moment LukeFord.com (this site) has is a PR4 with an Alexa ranking of 291,998 – quite a bit better than porn.org. But here is where that site has it over this one … the keyword potential. The other site says they have over 8,300 unique visitors a day on average. I don’t suspect that’s actually true. I think if I was the buyer I would want to see some verified server logs before I believed that one.
But that issue aside this site does have the potential to bring in that kind of traffic from search engines alone and that is what makes a domain like porn.org valuable. There are very very few valuable .org porn domain names. ie: sex.org or porn.org – maybe tits.org or something like that. But basically you get the idea … one very common short word domain names only.
I think we all get that search engine traffic is extremely valuable. Simply put, the more of it you can get to your site, the more money you are going to make. Because it is so targeted, it converts better. Case in point – I search for Kim Kardashian, I find the top 10 sites about Kim Kardashian from my chosen search engine, click the link that best matches my desires – now that site has someone looking for something they offer.
More people search “porn” each day than they do “Luke Ford” so a domain name like porn.org is clearly far more valuable than this domain name Lukeford.com based on it’s massive potential alone. It’s simple math – more people a day search for “porn” than they do “Luke Ford”.
BUT all of that being said, does it make that domain worth $1 million +?
No. Because a domain has potential, which will attract buyers … doesn’t mean it is worth that much to the buyer initially. The site still doesn’t have a lot of authority, page rank or traffic. So while the domain does have a great amount of potential in terms of SEO, it’s untapped potential and that means whoever buys this domain name has to do all of the work.
If you Google the word porn, you know what you aren’t going to find? porn.org. At least not on the first page and not on the second or third page either.It’s not in the top 10 for “porn” at Bing.com either and it’s because of this, that the actual value of the domain name itself is significantly lowered and nowhere near worth 7 figures that the domain is rumored to be going for.
Porn.org owners have announced they will sell their adult domain name, including website, via Domain Guardians, a domain firm.
Current owner, Vivo Productions said, “The adult industry has and always will have a strong user base online. The buyer of this domain will position themselves as a leading authority and benefit from the existing traffic stream the domain already receives.”
According to the owners, the site was registered in 1995 and is a category-defining generic top-level domain generating approximately 3 million unique visitors annually with 11,000 inbound affiliate links.
“The owner is a motivated seller and in my professional opinion has priced the domain in line with current market conditions. We urge all interested parties to contact us for more information and welcome all offers. The seller is ready to pass on the baton and willing to negotiate,” said Mike Robertson of Domain Guardians.
For more information, visit http://www.domainguardians.com or Mike@domainguardians.com.