Middle Men Takes a Nose Dive

I just read some numbers today on a thread from GFY about the dismal success of the mainstream movie Middle Men.   Apparently it made less than $100,000 this week and the poster expects it to not gross anymore than $7 million over all.  That’s pretty bad.  Apparently when you don’t have any money to market your movie, this is what happens.

In its 2nd weekend, it grossed a whopping $96,198 in 252 theaters, dropping off 70.5% from the previous weekend, which is incredible considering that weekend was a fucking bomb at $325,641 in 252 theaters. Its domestic total is at $678,012. Even if they expanded it, I bet it wouldn’t do any more than $1,000 per theater and would be gone in 3-4 weeks after…so MAYBE if it’s lucky it’ll do a full run of $7 mil. Pretty pathetic.

It cost $20 million to make, and it’s not like there’s a huge market for Middle Men merchandise, so if it doesn’t make that back or more, it wouldn’t be profiting.

If you don’t understand perhaps how bad it’s doing, there’s another limited release movie out now called Flipped. I’ve never heard of it, doubt anyone here has ever heard of it, and it’s only playing in 44 theaters and last weekend was its 2nd weekend as well. It with 44 theaters made $119,310 (which is not very impressive) while Middle Men with 252 theaters made $96,198. 33 movies grossed higher than Middle Men last weekend, 11 of them in less theaters than Middle Men was playing in, and only 2 of them were in their 1st or 2nd weekend.

It’s not a COLOSSAL failure, but given who was in it and it being a somewhat interesting-looking movie, it’s doing much worse than was expected.

Marketing is EVERYTHING. When the fuck will people learn this?

You know the sad part is, the movie has a decent story line and a lot of potential.  More so than some of the total shit they put out there in theaters alongside it.  But when you can’t afford to market it properly, you just really have no point in even making the movie in the first place.

This movie mad a big mistake in teaming up with known content thieves.  Here is the best post ever to describe exactly how so many of us feel about this movie paying what little money they had to market on PornHub.

what? it bombed? you mean all that amazing golden traffic on the pornhub network did nothing for it? omg, who would have believed it? they have “more traffic than god” though, how can it be?

Web Sensation Vanilla DeVille

A little birdy told me that AVN nominated web starlet of the year Vanilla Deville has been having quite a good year.  On top of running a very popular website www.VanillaDeVille.com, she will also be making an appearance in numerous scenes in the mainstream movie “Middle Men” and not only that but she also appears in the official movie poster.  (click the poster to view the full size)

The movie is based on the Internet pioneers (turned web scammers) who developed the online billing system known as iBILL that helped thousands and thousands of porn site.  In essence they made web transactions possible for so many websites, including my own first membership site.  But then we all did business with iBill.  In fact I was doing business with iBill long before they changed their name to iBill.  In the beginning they were Logicom and then eventually would become mega giants in our business.

Vanilla Deville told XBIZ.com that “Working on this movie was an amazing experience and I’m proud to be a part of it.  I had a lot of fun on set each day, especially during some of the wilder scenes.”  She also told XBIZ.com that she worked closely with the cast and crew behind the scenes, including consulting with lead actresses Laura Ramsey and recruiting many of the beautiful women that appear as extras throughout the film.

Like the world famous Love Twins, Vanilla Deville also has an Amateur District movie coming out later this year called Vanilla Deville’s XXX Home Movies.  It will be a continuation of the Amateur District series that feature famous starlets filming themselves in real home made amateur movies.  You can be the first to see a sneak peak of the box cover for her upcoming movie below.

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