Beware of making cross sale deals with Penthouse or AFF

You would assume that now that Adult Friend Finder is owned by Penthouse you wouldn’t still be hearing about them scamming people still, but you would be wrong.   After what I heard today, it really makes one think twice now about having anything to do with any division of Penthouse, not just the blatant scammers like Adult Friend Finder.  I really thought much more highly of Penthouse … well, until now.  I guess looking back on it, when I heard the story on TMZ about Penthouse being busted for hiring men to pretend like they are women online, and they have been doing it since the day they launched their site, duping who knows how many thousands and thousands of consumers into thinking they were talking to real women, that I should have suspected they were just as shady as AFF but for some reason I just had more faith in the Penthouse brand.

There is a thing in the adult industry known as cross sales.   A lot of times these cross sale deals are made in a sort of, you scratch my back and I’ll scratch yours kind of deal.

In short, website A offers a consumer the opportunity to join website B for a great discount, sometimes free for 1 to 3 days, sometimes for just a $1.  In return website B pays website A a kickback or commission of typically $20 to $25.  Website B is banking on the fact that the consumer in question will love their website so much they will stay a member and in return, they will make their money back on the full membership price and any recurring months they may stay a member after that.

Sounds simple enough, right?  Well really it is, but the problem with this system is when you have a company like Adult Friend Finder, who will go to people and trade favors for things they want of rather good value, say for example if a company owned a content company as well and AFF might say, reduce my cost on this huge amount of content I just bought from you and in return I’ll send you a ton of new members through a cross sale deal.   The problem is AFF sends over fake sales.

So now the guy just gave AFF a huge discount, losing thousands of dollars on content in return for, nothing.  Actually worse than nothing, in return for a large number of chargebacks.

What AFF is doing is bullying new members into joining a series of websites, as many as 8 “FREE TRIALS” to activate their membership and talk to other members.  They promise, you won’t have to pay for anything, just join and then cancel right away.

See what they just did there?  Now website B just got themselves a whole bunch of members fraudulently.

How fucked up is that?

So before you sit down and consider making any deals with any Penthouse owned websites including Penthouse, Adult Friend Finder or, just keep in mind this story you just heard because you could be the sucker who gets scammed by them next!


Man Sues for Fake Profiles

A man realize the profiles on were fake or deceptive because the profiles are old and defunct. In short, a girl signs up and then no longer uses the site. continues to leave the profile up, pretending they are on and active people. It’s nothing short of fraud or in legal terms “a deceptive trade practice“.

Fox News decides to analyze the case. Here is the link.

Although they determine this lawsuit doesn’t have much merit because of a few fine points, I still think this is just the beginning of the lawsuits that dating sites like Adult Friend Finder and the such are going to see for their deceptive practices. If you use fake profiles, it’s fraud. Period.

Adult Friend Finder Under Investgation for Fake Profiles

For fuck sakes it’s about time. How fucking long did it take someone to finally do something?

Oh what the hell am I rambling on about might you ask? Well the full article is HERE but the long and short of it is, Adult Friend Finder and a few other dating sites may find itself faking a class action lawsuit for all those fake profiles., along with numerous other “dating” sites, is being investigated by our firm for alleged fraud. Numerous users of have alleged that many of the member profiles are phony, and were created with the sole purpose of enticing users to join the site and/or upgrade their accounts.

These allegations appear to be confirmed by dozens of postings at “The majority of girls are fake. They are just photos planted on the site. I met two girls, but believe me; the attractive ones are fake. I also received emails from different girls that were the same letter. Even the same words were misspelled. I was wandering around the site one day and found a picture of a girl in Peru. She was also posted in Boston as being three years younger and 2 inches shorter. Same photo, same girl. Different age, height, and DOB. In my experience, only about 10% of the straight girls are real.”

“[. . .] The model in the ad normally is not a member of the site, or you can find her as a member of the site in several different states with different info. “I am a member of the site, but my membership will not be renewed again. In three years I have met 3 genuine people after 100’s of emails to “users” [. . .]”

“Here is some solid evidence that adultfriendfinder is a total ripoff. There are multiple profiles with the exact same wording to describe the person and the type of person they’re looking for. [. . .]”

Even Wikipedia has an entry on the alleged AFF fraud:

“[. . .] AFF has been frequently criticized as a popular target for phishing attempts and other online scams. Such schemes work by creating fake profiles with attractive female photos, and then using these accounts to attract visitors to pornography websites or to initiate scams such as the Advance fee fraud (AFF scam). [. . .]”

Other sites being investigated include,,,,,,,, and

These sites are all operated by the “Friend Finder Network, Inc.,” which in turn is owned by “Various, Inc.,” a privately held company located in Palo Alto, California.

If you are a member of, or any of its numerous affiliate sites, you are encouraged to contact Alexander Hawes, LLP to protect your legal rights. All of your information will be kept in the strictest confidence.

Please call 800.921.1776 and ask to speak to attorney Kevin Thomason. The call is free, and there is no obligation. You may also email us below. Act now, as delays can harm your case.