The Anatomy of a GOOD Press Release

As you can imagine, I get countless press releases and marketing reports each and every day. Out of them lot I may post a story about 3 a week (if that). Sometimes I will include the press release as it was given to me (or in part) but mostly I will just use the data from the press release for a related article.

Some of these press releases I get are rather well written. They are informative, without being to pushy in the sales department. That really is after all what a press release should be like. Which brings me to the point of my rant for today. So many press releases I get are such bullshit, I thought I would take a moment to dissect a good one and inform and educate the other guys on how to properly write a press release so that perhaps in the future they will take a fucking hint and clean up their act. As a result, they just mind find their press releases have more weight. So let us begin ………

A good press release starts with a headline. This is much like a newspaper headline. It should be short and sweet. You want to be informative but to the point. Here is an example of a good Press Release headline.

Sunny Lane to Rock out at Sexopolis and Erotica LA

The next part of your press release should be where you go into detail about whatever it is you want to inform others about. Again it’s about providing INFORMATION not making a sales pitch. In the example below we learn that porn star Sunny Lane is going to be at the Eroica LA show and making a special presentation at Sexopolis.

Sunny Lane, the porn girl next door, has a busy weekend set for June 6-8 this year. She’ll be signing and getting wild at Erotica LA’s “Rock Arena”, presented by Sexopolis.

Sunny Lane will be a special guest and DJ at Erotica LA’s “Rock Arena”, presented by Sexopolis. Sunny Lane will also be signing in the RockArena and having fun with the musicians, stars and fans at Erotica LA. This section marks the first time Erotica LA has dedicated a space to the age old crossover between sex and rock n’ roll.

Who the fuck is Sunny Lane? What is Erotica LA? What is Sexopolis? Well this is where a truly great press release stands out from the crowd. A truly great press release will end by doing a few things. First and foremost it will provide you with the name of the person sending it with their contact information (phone, email, etc.) so that you may contact them for more details and then do an ABOUT section for each mentioned item. For those who didn’t know who Sunny Lane is we have the about Sunny Lane part of the press release which says …

About Sunny Lane:
Sunny Lane is one of America’s brightest and sexiest adult stars. Lane was a 2008 AVN award winner and Xfanz top 10 Adult Performer of 2006. She is a winner of multiple awards including Nightmoves Best New Starlet 2006, 2006 FOXE Vixen Award, AEBN’s award for most downloaded newbie, and 2004 Deja Vu Showgirl of the Year. Sunny Lane has been the subject of several mainstream television appearances including FOX’s reality show ‘My Bare Lady’, and ABC ‘Primetime’.

Notice it claims she is “one of America’s brightest and sexiest adult stars” but then it backs up those claims with cold hard facts about her career and awards. The next part informs the readers what Erotica LA is and about Sexopolis . It’s a great press release because it’s informative, factual, and it doesn’t get pushy and obvious with the sales push. Now if other so called PR companies would take a fucking hint and learn how to write their god damn press releases, the world would be a much better place.

About Sexopolis:
Sexopolis was created specifically as a fun erotic, sex-themed dance event that showcases elements of the adult entertainment world and crosses over into the mainstream in the form of a large-scale, quality entertainment event. This marks the fourth Sexopolis’ in three years, bringing the glitz and gleem to the porn dream. Last year’s event featured Ron Jeremy, Seymore Butts and the girls of Lighthouse Talent, Joanna Angel and her Burning Angels, Sunny Lane and Matt Zane as the sinister anti-host of sin.

About Erotica LA:
Erotica LA is the premier consumer adult lifestyle convention. The three-day extravaganza takes place June 6-8, 2008 at the Los Angeles Convention Center. Erotica LA is world-renowned for introducing new products, services and concepts in the world of romantic, sensual and erotic entertainment. Erotica LA brings together merchants, exhibitors, talent, educators and consumers alike in the most newsworthy and entertaining event of the year.

Speaking of Sunny Lane. Is this her I found in the video clips getting it up the ass in Anal Fever 5? If so, damn she’s hot as fuck. Either way enjoy the ass fucking video clips. Even if it’s not Sunny Lane it’s worth the watch.

Anal Fever

In an effort to show you that any subject in the world can make up a great press release, I’m going to make up one of my own taking information found on various websites. Let’s go with the LA Direct Models website and the Love Twins. KEEP IN MIND THIS IS NOT A REAL PRESS RELEASE. IT IS ALL MADE UP BULLSHIT MEANT TO SERVE AS AN EXAMPLE. Although some data is real as I got it from various websites, the real point is just to show you what you can do with a press release.

For Immediate Release: Thursday, May 29, 2008
Contact: LA Direct Models (323) 850-5888,


Los Angeles, California – Lacey and Lyndsey Love, also known as The Love Twins will be coming to Los Angeles, from June 24th to the 29th for work on their next feature film. Their short, 5 day stay in LA will include work on several key movies due out later this year as well as two Internet based photo shoots.

“I”m so excited about being on the set of our new movie. We took all of last month off to move into our new apartment but it’s great to finally be getting back to work” said Lacey Love. While her sister Lyndsey Love had told us “This next movie is going to be great. It will feature three scenes with my sister and I in it but also you get to see us in 2 scenes on our own. It’s really the first time we’ve worked so much apart”.

Those interested in booking the Love Twins for additional scenes while they are in LA should contact <SOME FAKE PERSON> at LA Direct Models for bookings. The girls will also be posting photos from their time in LA on their official website at

The Love Twins

About LA Direct Models
La Direct Models is San Fernando Valley’s busiest modeling agency. For more information about L.A. Direct Models, Please visit &

About The Love Twins

Lacey and Lyndsey Love are identical twins porn stars who began their career in 2005 when they signed on as Vivid Girls and with the release of their first movie TWO HOT. Which would go on to be nominated the next year for AVN’s Best Sex Comedy Award. In 2006 The Love Twins were also nominated as the Favorite Rookie Starlet of the Year from the Fans of Adult Media and Entertainment (FAME) Awards. Although the Love Twins are no longer with Vivid, their movies have gotten several award nominations and continue to top the sales charts. The Love Twins run their own official website at and all of their movies are available at

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